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Assignment Details Seeing Value in Both Qualitative and Quantitative Research Methods This course aims to provide a valuable component in your toolbox of professional skills when you are dealing with real-world decisions. Much of your training will emphasize qualitative methods as a primary approach to understanding organizations, but there is a time and a place for each method. Based upon your desired outcome, many research questions can be approached through a qualitative or quantitative research method. It is up to the researcher to determine which method to use, and each method provides different information to address the research question. Scenario An organization has struggled financially against a very competitive product market and needs to change or shut down. Discuss the following: Suggest an appropriate qualitative and quantitative approach. What would be the advantage of each choice? How would each research methodology help the organization survive? What benefits would be achieved by each approach? Be substantive and clear, and use scholarly support to reinforce your ideas.
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