Market Entry Strategy Choose one of the following entry strategies and explain w

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Market Entry Strategy
Choose one of the following entry strategies and explain why this is the best choice for your
organization and host market. Also, describe how you will implement the steps of this strategy.
Note: In case you chose a wholly-owned subsidiary, you must also mention which type of 100%
ownership is the best for your company (100% acquiring, greenfield investment, brownfield
investment).
 Licensing
 Franchising
 Joint Venture
 Wholly-owned subsidiary
o 100% acquiring
o Greenfield investment
o Brownfield investment
Trading Agreements
Specify if there is any trading agreement between trading countries (For example, NAFTA, EU,
ASEAN).
Recommendations and Conclusion
Explain if this product can reasonably be expanded into the host market, why or why not.

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