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Jolson Automotive Questions
1. What factors have contributed to Jolson Automotive Hoist’s success to date?
2. Which opportunity, greater penetration of the U.S. market or entering Europe, would you recommend Jolson pursue?
a. Break-even analysis for entering U.S. market with direct sales
b. Potential market size of U.S. population within a day’s drive
c. Market Penetration rate of Jolson in Canadian market vs. that of Jolson through wholesalers in the U.S. (per million population)
3. If Jolson was entering the European market, what entry strategy would you recommend? Why?
4. What approach should Jolson Automotive Hoist take for the next year?
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